First, We worked with Diamond Traders to refine brand and positioning to highlight the difference between a diamond broker and a regular jewelry story. With an emphasis on social media and content, we worked to build educational tips for Diamond Traders prospects and customers to educated them, sharing Diamond Traders inside knowledge and becoming a trusted source, even when site and social visitors weren’t in the market.
Once we established a trust, we moved to optimize conversion paths. Creating a means for visitors to find their way to engage with Diamond Traders whether they wanted to buy, sell or trade.
We promise to treat our customers with the honesty and respect they deserve. We pride ourselves on the quality of our diamond and jewelry, we want clients to feel the same pride when wearing the glimmering pieces from us. We hope you will be a part of our family for many years to come.
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